CLIENT ONBOARDING QUESTIONNAIRE FOR WEB DESIGN PROJECTS
From BriefLasso (https://brieflasso.com/guides/client-onboarding-questionnaire-web-design). Free to copy and adapt.

ABOUT THE BUSINESS
1. What does your business do, in one sentence a customer would understand?
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2. Who are your best customers? Who do you not want to attract?
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3. What makes you different from the two or three competitors people compare you with?
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4. What is the single most important thing a visitor should do on the site?
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GOALS AND MEASURES
1. Why are you getting a new website now?
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2. What would make this project a success six months after launch?
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3. Are there numbers you track today (calls, bookings, sales, enquiries)?
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CONTENT AND OWNERSHIP
1. Who will write or supply the copy? Do you need copywriting help?
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2. Do you have professional photos, or do we need a shoot or stock images?
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3. Who approves content, and how quickly can they turn feedback around?
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4. Is there content on the current site that must be kept or redirected?
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LOOK AND FEEL
1. List three websites you like and say what you like about each.
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2. Any sites, colours or styles you dislike?
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3. Do you have brand guidelines, fonts and colours?
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TECHNICAL
1. Who owns the domain and where is it registered?
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2. What tools must the site connect to (booking, payments, newsletter, CRM)?
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3. Do you need multiple languages, a shop, member areas or accessibility requirements beyond WCAG AA?
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TIMELINE AND BUDGET
1. Is there a hard launch date (event, season, campaign)?
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2. Who is the main contact, and how do they prefer to be reached?
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3. What budget range have you set aside, including ongoing hosting and maintenance?
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