Website project delayed by client content? What to do
Last updated · by Cody Johnston
What should you do when a website project is delayed by client content?
List exactly which items are missing and what each one blocks, send one clear update with a new launch date, offer options such as a smaller launch, paid copywriting or stock photos, invoice completed milestones, and use your contract pause clause if the project is stalled for a long time.
The project is ready except for the content. Here is how to get it moving again without damaging the relationship or your calendar.
1. List exactly what is missing
Not "content", but "logo file, About copy, 6 service descriptions, photos of the shop". Separate launch-blockers from nice-to-haves.
2. Send one clear update
Share the list, what each item unblocks, and a new date. Be specific about the impact: "With these by the 15th, we launch on the 30th."
3. Offer ways around it
- Launch a smaller site now and add pages later.
- Paid copywriting or a short interview call where you write from their answers.
- Licensed stock photography until a shoot happens.
4. Protect your schedule
If your contract has a pause clause, use it politely: the project moves to the next open slot once content arrives. Invoice milestones you have completed rather than waiting for launch.
5. Prevent it next time
Collect content at kickoff with a checklist, use a questionnaire to find content owners early, and automate reminders.
Frequently asked questions
Should I start designing before content arrives?
You can design with realistic placeholder content, but expect rework. Real copy and photos often change the layout.
How do I tell a client their launch date has moved?
Plainly and early, with the list of missing items and the new date they unlock. Offer a fallback option so the client has a choice.
Written by Cody Johnston, maker of BriefLasso. Last updated October 12, 2026.